TOHO animation Brings Its Biggest Series to Anime Expo 2026

06/12/2026

TOHO animation is returning to Anime Expo 2026 with a major booth, bringing several of anime’s biggest current franchises together in one show floor destination.

Located at SH - 3106, the booth will invite fans to step through the iconic arch inspired by the TOHO animation circle logo and into a vibrant space inspired by a rich legacy of anime storytelling and beloved characters. Visitors can expect large-scale visuals, interactive installations, dynamic photo opportunities, giveaways, and a retail area with convention-exclusive merchandise and limited-edition collectibles.

This year’s TOHO animation booth also puts a spotlight on two major anniversaries: the 10-year anniversary of My Hero Academia and the 5-year anniversary of JUJUTSU KAISEN. Fans will also find immersive displays and highly shareable activations tied to hit series such as Frieren: Beyond Journey’s End, The Apothecary Diaries, and Though I Am an Inept Villainess.

Exclusive Giveaways Bring the Fun Beyond the Booth

Attendees can start their visit by picking up complimentary TOHO animation series badge clip-ons at the entrance. The designs will feature several TOHO animation series, letting fans customize their Anime Expo badges with a favorite title from an incredible lineup, including My Hero Academia, JUJUTSU KAISEN, Frieren: Beyond Journey’s End, The Apothecary Diaries, SPY x FAMILY, Though I Am an Inept Villainess, and Kaiju No. 8.

The booth will include an integrated retail area offering fans access to exclusive convention-only merchandise and limited-edition collectibles inspired by TOHO animation’s celebrated anime catalog.

There will also be exclusive giveaways throughout the weekend. One featured item is a blind bag containing a mini clip-on shopper with a reusable eco-bag inside. Each larger bag features a chibi design based on one of four series: My Hero Academia, JUJUTSU KAISEN, Frieren: Beyond Journey’s End, or The Apothecary Diaries. Fans can reveal their design, keep it, or swap with friends to find their favorite. The giveaway will be limited to one per guest.

Fans who are not attending Anime Expo will still have a chance to join in. TOHO animation’s social channels will host giveaways featuring exclusive Anime Expo merchandise and shikishi boards signed by voice actors. Entrants must be 18 or older and based in the U.S. Anime Expo attendance is not required to enter.

A Full Weekend of Anime Panels

TOHO animation will also have a packed panel schedule across the weekend, with voice actors, directors, and production staff appearing for several major titles.

On Friday, July 3, The Apothecary Diaries panel will be held from 8:30 PM to 9:30 PM at Peacock Theater.

On Saturday, July 4, Though I Am an Inept Villainess will be featured from 10:00 AM to 11:20 AM in Room 403AB, with Hana Hishikawa, the Japanese voice of Leelee, and Makoto Furukawa, the Japanese voice of Ei Gyoumei.

My Hero Academia follows from 2:30 PM to 3:20 PM at Crypto.com Arena, with Daiki Yamashita, the Japanese voice of Deku, and Koki Uchiyama, the Japanese voice of Shigaraki.

Frieren: Beyond Journey’s End will also take the stage on Saturday from 6:00 PM to 6:50 PM at JW Platinum Ballroom, featuring director Tomoya Kitagawa, supporting director Keiichiro Saito, character designer Keisuke Kojima, and animation producer Yuichiro Fukushi.

On Sunday, July 5, JUJUTSU KAISEN will have its panel from 10:00 AM to 10:50 AM at Crypto.com Arena, with Junya Enoki, the Japanese voice of Yuji Itadori, Adam McArthur, the English voice of Yuji Itadori, and more guests.

One of Anime Expo 2026’s Biggest Booth Destinations

With anniversaries, major guests, exclusive merch, and several of the biggest anime titles in one place, the TOHO animation booth looks set to be one of Anime Expo 2026’s busiest stops. Follow TOHO animation - Instagram, X (Formerly Twitter), TikTok and Facebook and TOHO animation STORE US - Instagram, X (Formerly Twitter), TikTok and Facebook for more information and giveaway entries.